Target consumers analysis

The below information displays the results from conducting primary research about Victoria’s secret. My research was conducted on 100 people. As the brand empathises with a varied target market and to aim at the mid market shoppers to high end purchases, the results further look into the consumer age and there uses of social media platforms.  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

From these results I have been able to engage with who is the target consumer for Victoria’s secret and then use this for further indepth research about these ages groups in the new market. It shows what are the most used social media platforms which will then helo to assist with looking into marketing strategies.

 

Market segmentation

Victoria’s Secret target market is the middle class woman who likes to be sexy, attractive and fashionable. They are local customers who love to shop at brands with strong recognition. They love to shop and get luxurious products at a reasonable price.