Marketing Strategies

 

Victoria’s Secret is very strong with their existing marketing strategies that they have in place to maximize the business and attract consumers. Below is a chart of all the strategies that they have in place in there home markets and have taken some of these into the UK and Canadian market.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Marketing Strategies for the Portuguese market

 

Creating an AD campaign on TV and online for the Portuguese market before the store opens to create brand awareness and excitement.

 

When opening the Flagship store it will be a soft launch to pre test the new store a week before it opens to gain feedback from the customers about store layout, products and visuals. Also it will be used to collect the customer’s personal information for mailing lists for future promotions. By doing the soft launch this then allows the opportunity for VS to make any changes that they feel are critical for the success of the opening to go smooth.

 

At the grand opening there will be a select few of the VS angels to attend the opening in order to advertise the event and bring more people into the store opening and create positive publicity around the event. Also asking local celebrities to attend the opening to open the store to try interlink in with the Portuguese residents.

 

Create a social media buzz in Portugal on all of there social media platforms such as Facebook, twitter, YouTube, VS access all and Instagram. They can cater the posts to suit the Portuguese target consumer. This is to get a brand identity and awareness in the market and for consumers to interact in.

 

The New VS angel competition- creating a competition for the new opportunity to win and become the angel for Portugal and participate in the VS fashion show. It will be an online competition giving the public the chance to vote and interact with the brand, alongside the angels.