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INTERNATIONAL EXPANSION INTO PORTUGAL
Future
For the success of the business in the future of the new market goals need to be set in place to be measure over the time. These are defined by short term and long-term goals.
If Victoria’s Secret is successful in the Portuguese market, they will then aim to expand around main cities of Portugal, to increase their profits and expand their name further across Portugal. The cities that they will then aim to enter will be three of these cities:


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